Perched dramatically on the cliffs above the sparkling Tyrrhenian Sea, Le Sirenuse has become a legend in its own right. Its name harks back to the mythical Sirenuse (Li Galli)—a trio of small islands off the Amalfi Coast, once home to the sirens whose enchanting songs lured sailors to their fate. Since its conversion into a boutique hotel in 1951, Le Sireneuse has stood as an emblem of Positano’s appeal—rich vermillion walls, draped vines, and shimmering pool serving as a vibrant postcard of la dolce vita.
A member of the prestigious Leading Hotels of the World since 1970, Le Sirenuse is repeatedly celebrated—earning Condé Nast Traveller’s Readers’ Choice Awards across multiple years and consistently winning acclaim for its impeccable service and timeless atmosphere. Its restaurant La Sponda enchants, while the spa by Gae Aulenti and the iconic pool framed by lemon trees offer escapes into serenity.
For over seventy years, the Sersale family—now led by Antonio and his son Aldo—has woven intimate memories into every room and terrace. Their latest creation, the Don’t Worry Bar, is a soulful fusion of music, neon art, and Mediterranean warmth. And in its soft glow, the Victoria lamp quietly anchors the atmosphere, uniting heritage, design, and modern hospitality in one radiant moment.
Antonio and Carla Sersale, with their two sons, Francesco and Aldo
Le Sirenuse has an amazing legacy. How does that history shape your approach today?
Antonio: No compromise on quality or service, whatever the cost or sacrifice required. We always maintain a focus on long-term goals rather than short-term ones.
What kind of atmosphere are you aiming to create for your guests—both in the Don’t Worry Bar and across the hotel?
Intimate, informal, welcoming, elegant, and out of the ordinary. Everything is curated and made with artisans—from the furniture, glassware, and plates to any detail that comes into contact with the guest. Even the lamp shades of your lovely lamp were remade in Rome by a small family company we’ve worked with for years.
The Victoria cordless lamp is paired with a custom lampshade made in Rome
When it came to lighting, what were you looking for? What made the Victoria lamp feel like the right fit?
We needed a light that could create a cozy and intimate atmosphere. I remembered your lights from our restaurant in Miami at The Surf Club. At the time, the bulb was very white, so we covered it with a film of pink gelatine, as used in movies.
What inspired the distinct character of the Don’t Worry Bar?
Aldo: The Don’t Worry Bar takes its main inspiration from Ginza Music Bar in Tokyo—intimate, atmospheric, and built around a love of music—reimagined here with a Mediterranean soul. At its heart is a neon installation by Martin Creed reading “Don’t Worry,” which inspired the name. Collaborating with my father to outfit the space was inspiring, and together we made a place that feels both intimate and alive, with a curated vinyl collection, a high-end hi-fi system, and a DJ spinning records deep into the night.
When making choices for the hotel, how do you balance beauty with functionality?
Antonio: This is a very amusing question. When I arrived at the hotel, my father only looked at the aesthetic angle, and I had to constantly remind him of the functionality. Now this role is inverted—I focus on aesthetics, and my son Aldo constantly reminds me of functionality!
The stunning Le Sirenuse hotel sits in the heart of Positano, on Italy’s Amalfi Coast. The Don’t Worry Bar is open daily from 7 p.m. until late. Reserve your stay or secure your table directly at www.sirenuse.it.
